Ford is expanding its vehicle export operations by adopting a multi-port strategy with the first shipment of 1 000 locally assembled Ford Rangers from Port Elizabeth to markets in Europe.
Currently, all of Ford’s incoming and outbound vehicles are processed through Durban Harbour’s Roll On Roll Off (RORO) Terminal, which is the country’s primary import and export hub for most original equipment manufacturers (OEMs), importers and distributors.
“We are experiencing unprecedented demand for the Ford Ranger around the world, and have invested over R3 billion in the recent expansion of our production capacity in our South African operations to fulfil these orders,” says Ockert Berry, VP Operations, Ford Middle East and Africa.
“Together with Transnet, we evaluated how a multi-port strategy could benefit both parties by improving the use of current assets, reducing costs, avoiding the ongoing congestion in the Durban Terminal and utilising other ports for imports and exports,” Ockert says.
To facilitate this process, Ford has broadened its outbound logistics portfolio to support the multi-port strategy for Port Elizabeth, and will be shipping vehicles twice per month to various receiving ports in Europe.
Ford Motor Company of Southern Africa
Tel: (012) 842 2337