Accenture is helping AB InBev the world’s largest brewer, better manage its sales and distribution operations in Africa with the Accenture NewsPage Distributor Management System (DMS). A fully-integrated distributor management and sales force automation system, Accenture DMS covers the complete downstream supply chain, providing consumer goods companies with accurate, reliable data on secondary sales to help them control promotions; improve productivity; and streamline inventory and sales processes and distributor claims.
Under the terms of the three-year contract, Accenture is helping AB InBev implement the latest version of DMS for its operations in Africa. This includes the initial roll-out of the system in Mozambique, Zambia, Ghana and Nigeria, as well as the upgrade of the system in Tanzania and Uganda, where AB InBev has already been using DMS for more
than three years.
The DMS implementation will enable AB InBev to track its distributor network and increase visibility into its product stock and sales in Africa. By consolidating all product transactional information — from activities of the sales force and distributors— DMS gives AB InBev’s sales teams the data they need to build relationships with distributors and customers and to closely track product promotions and performance.
The DMS software, which is integrated with the Salesforce-based solution that ABI uses to drive its contact strategy with its customers, will be used by more than 1 570 mobile and 620 back-office users and made available to more than 100 of AB InBev’s distributors.