Immediacy

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If the SAAFF (SA Assoc of Freight Forwarders) Conference, held in August in Cape Town, is anything to go by, we are in for a treat when they host the FIATA Conference next year. Much as a country bids for the Olympic games, so the freight forwarding community bids to hold the annual International Federation of Freight Forwarding Associations Conference.
Obviously this is going to be a prestigious time for South Africa, and Africa. So I thought SAAFF’s idea to use their local conference this year as a ‘practice run’ was a smart move – same venue, same organisers.
Best of these moves in my opinion, was engaging a motivational speaker as an MC. Did this guy ever get everybody focused! He hit just the right note of funny, informed, high energy.
As an editor, I go to many conferences and seminars through the year. In fact I’ve recently returned to Johannesburg from attending the co-located Africa Ports and Rail/KZN Export week event in Durban. Much time was also spent at Electra Mining in Johannesburg.
Always, it’s interesting to check out the attendees feedback on “Best Presentation.” You’d think the award would go to the presentation which most changed my perception of supply chain, for instance? Sometimes it does, and other times the guy who’s presentation covered the ‘Art of Listening’ or ‘Negotiating your Career Path”, wins the day, perhaps because there is already much info out there in print and on-line.
On the other hand, Yahoo is a poor second when it comes to feeling motivated, camaraderie, having a guru suss out your personal attributes and suggest some answers.
Perhaps we all forget that business, even in these hard times, should still make room for pleasure.
Susan Custers, Managing Editor, B