Strategic portfolios


Goscor Lift Truck Company’s promotion of a strong team to head up strategic portfolios of the business some few years ago has already paid dividends.
A strong management team that understands the business is as important as the product or service offered. With this in mind, GLTC promoted key members of its existing management team into strategic portfolios a few months back. They have been instrumental in reinforcing the company’s strong growth trail.
Shaun Morton, who became part of the Goscor family back in 2010 following the merger of his previous company, MPM, with GLTC, took the reins as the Rental/Used Director. Backed by his proven expertise in the MHE industry, Shaun has already set the Rental/Used division on a growth path, and figures speak for themselves.
When he joined in 2010, there were about 200 units in the short-term rental/contract maintenance fleet. Today, there are more than 1 560 units in Johannesburg alone.
“The upgrade of our Rebuild Centre in March 2017, which is purely focused on refurbishing ex-long term rental units, has ensured the best possible quality of used forklifts. We have also overhauled our business systems, thereby significantly improving our customer service and easing the way customers deal with the division,” says Shaun.
Aftermarket drivers
With customer service in mind, four years ago Anthony Fouché was promoted to become the Director of Aftermarket in August 2016.
The aftermarket division is a crucial arm of GLTC’s business. It takes care of the short-term rental business nationally, and is also responsible for parts supply and technical services across the country. Anthony, who started his career with tyre maker, Goodyear, before spending 13 years at Barloworld, has been with Goscor for the past eight years, having started as the Cape Town branch manager.
Anthony reiterates that Goscor’s mission is not only to be a supplier of leading MHE brands, but to also provide the much-needed aftermarket support to ensure maximum uptime for customers.
Meanwhile, Lex Wilson has taken the reins as National Service Manager. Lex, who previously headed up GLTC’s Johannesburg service department, aims to replicate the successes achieved at the regional office on a national scale
As technologies continue to evolve, Lex is clear that training is crucial in making sure that the service department stays abreast of the new technologies.

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