Counterfeiting

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Adama, one of the world’s leading crop protection companies, has selected Zetes to improve the traceability of its end-products throughout its plants based in Israel. As a result of increasing global regulations and respond to market demands, Adama is optimising its packaging lines to fight counterfeiting, maintain product integrity, strengthen supply chain security and ensure customer safety.
After reviewing the solutions of a number of providers, Adama selected Zetes’ packaging execution solution, ZetesAtlas. The solution will introduce fully automated serialisation, identification and traceability on Adama’s packaging lines and ensure it adheres to increasing local and global regulatory standards.
ZetesAtlas increases the performance of packaging lines and ensures secure identification and traceability along the entire process. The solution also enables organisations to maximise overall operational efficiency by minimising manual activity, mitigating the risk of errors and saving staff valuable time.
The system will enable Adama to establish and maintain a secure and efficient supply chain with real-time reporting between its ERP system and the packaging line. The first phase of the project started in 2017 with the implementation of ZetesAtlas on 10 packaging lines. During the second phase (in 2018-2019) the remaining lines should be equipped with the solution.
www.zetes.com

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