Automated Warehouse


Alpi Sistemi has designed and implemented a new automated warehouse for Dama SpA, who owns the famous Paul & Shark brand. Their solution of utilising Interroll’s modular conveyor platform (MCP) has boosted productivity in this specific sector by 150 percent.

Inspired by the world of yachting, the company launched the luxury sportswear brand Paul & Shark (P+S) in 1970. (P+S) collections are sold around the world through a network of more than 250 single-brand flagship stores.

The entire Dama production passes through its central warehouse in Casciago (Italy). A logistics hub in the truest sense of the word, all goods transit through this facility before being sent to the retailer network.

The 27 000 sqm warehouse has multiple levels; inside it is sub-divided into areas for different material handling tasks, including the areas for folded and hanging items with lines that allow automated handling and storage.

Alpi Sistemi has designed and implemented a made-to-measure system in order to optimise the workflow and increase efficiency. The main element of the platform is a robust, modular system that incorporates the various key elements of conveying systems to form a complete material flow solution. Interroll was called in to handle the sizeable quantity of packages entering and leaving the distribution centre. After thoroughly assessing the distribution and handling needs of the centre, Interroll provided around 100 metres of its MCP, equipped with the 24V RollerDrive controlled by the Interroll MultiControl.

Head of Logistics and Operations at Dama SpA, Andrea Di Cesare, expressed his complete satisfaction with the realisation of the new system, “We needed to implement an automated system for sorting, closing and labelling packages, with the aim of drastically reducing delivery times, boosting productivity and shipping with greater reliability.

“Alpi Sistemi and Interroll worked together brilliantly to achieve this, creating a system that surpassed my expectations in terms of functionality, quietness and energy consumption.”